In a groundbreaking move, inDrive, a prominent ride-hailing company, has proudly unveiled a pioneering collaboration with Vlektra, an innovative electric vehicle (EV) manufacturer, to introduce electric bikes to its fleet in Pakistan.
This strategic alliance is a watershed moment for the country’s ride-hailing industry, making inDrive the first company to integrate EVs into its services. The initiative reflects a shared commitment to environmental sustainability, aiming to combat pollution by reducing carbon emissions and promoting a greener mode of transportation.
Roman Ermoshin, Director of the APAC region at inDrive, expressed enthusiasm about the partnership’s significance, stating, “This collaboration between inDrive and Vlektra marks an exciting step forward in our commitment to sustainability and innovation in Pakistan.” He emphasized that the introduction of electric bikes symbolizes a collective effort to usher in a cleaner, more eco-conscious future in the region.
Fatiq Bin Khursheed, Co-founder of Vlektra, echoed this sentiment, noting that the partnership heralds a pioneering move in Pakistan’s ride-hailing landscape. By integrating electric vehicles, the collaboration exemplifies innovation, setting a new eco-conscious standard in the region. Vlektra’s advanced EV technology aims to reduce emissions and promote eco-friendly transport.
However, the collaboration goes beyond vehicle integration. inDrive has launched a contest aimed at raising awareness about EVs and environmental sustainability. The initiative will reward the best-performing drivers with free EV bikes, encouraging a shift towards sustainable transportation while educating the public about the benefits of EV technology.
This strategic partnership between inDrive and Vlektra is poised to set a precedent in the transportation industry. By combining forces to introduce EV bikes and conducting educational initiatives, they are steering Pakistan towards a cleaner, more sustainable future, emphasizing the pivotal role of innovation and collective action in shaping the nation’s transportation landscape.
