Daraz, Pakistan’s leading e-commerce platform, has reached a significant milestone by introducing a Million Dollar Creator Fund. This fund aims to expand its live commerce and affiliate influencer program within the country. Daraz has already achieved remarkable success, generating 4.4 Billion Rupees in Revenue from its Live & Affiliate influencer program. It proudly follows the footsteps of its parent company, Taobao in China, in pioneering live commerce in Pakistan. Live commerce is a strategic focus for the company’s long-term success and sustainability, highlighting Daraz’s commitment to fostering a sustainable ecosystem in Pakistan that benefits both brands and influencers in achieving their business goals.
Currently, the Daraz influencer community comprises over 2,400 creators, and they aim to increase this number to 10,000 by the next year. As the largest live streaming platform in Pakistan, they have amassed over 2.2 billion views and 4.6 billion minutes of content watched. To further enhance live commerce and affiliate influencer marketing in Pakistan, Daraz has formed partnerships with renowned brands such as Unilever, Reckitt, Loreal, Dawlance, and Xiaomi.
Muhammad Ammar Hassan, Chief Marketing Officer at Daraz Pakistan, emphasized, “The announcement of a million-dollar creator fund is a significant step towards building a sustainable creator ecosystem in Pakistan and supporting the creator economy. We remain committed to nurturing and expanding the creator ecosystem, providing creators with multiple monetization opportunities.”
Ali Rizvi, Head of Daraz Live and Affiliates, added, “Our success lies in our approach of understanding creator challenges and addressing them through automation and full transparency. Daraz Live Commerce & Affiliate Influencer Marketing has been a major success story, revolutionizing the creator economy in Pakistan through innovative solutions. We are enthusiastic about growing and expanding our creator community while streamlining our support for creators.”
