Karachi — foodpanda, Pakistan’s leading food and grocery delivery platform, has entered into a strategic partnership with Brainchild Communications Pakistan, one of the country’s premier media planning and communications agencies, to drive innovation in the retail media sector.
The collaboration aims to create data-driven, personalized advertising solutions, enabling brands to reach consumers with greater precision and impact. By integrating foodpanda’s platform scale, consumer data, and full-funnel retail media capabilities with Brainchild’s strategic planning and execution expertise, the partnership promises to unlock fresh opportunities for CPG and non-CPG brands, telcos, and other industries.
Muntaqa Peracha, CEO of foodpanda, described the partnership as a “game-changer for the retail media landscape in Pakistan.” He said, “By combining our extensive user data and platform capabilities with Brainchild’s strategic expertise, we are building a structured, collaborative, and growth-focused ecosystem that will reshape how brands connect with consumers.”
Farhan Khan, CEO of Brainchild Communications Pakistan, emphasized the potential of this collaboration in redefining instant commerce advertising. He remarked, “This isn’t just faster delivery, it’s faster conversion. We’re turning ‘I need it now’ moments into ‘I bought it now’ results by syncing ads with inventory. This partnership strengthens our ability to deliver market-ready solutions with unmatched agility in the Q-commerce sector.”
Industry experts believe this alliance reflects the growing importance of retail media networks in Pakistan, as platforms look to leverage data and digital ecosystems to drive both customer value and brand engagement.
