PayFast, Pakistan’s leading payment gateway, is excited to strengthen its partnership with JazzCash, the country’s top fintech provider. This collaboration aims to revolutionize online transactions, offering millions of Pakistanis the flexibility of using JazzCash mobile wallets for seamless online purchases and bill payments.
The integration not only enhances user experiences but also contributes to financial inclusion, particularly for those without traditional payment methods.
Adnan Ali, CEO of PayFast, expressed enthusiasm about the partnership, emphasizing their commitment to simplifying transactions and promoting financial empowerment in Pakistan. JazzCash sees this collaboration as a crucial step in fostering financial ease through digital services, creating a path toward a financially empowered future in Pakistan.
Businesses aligning with PayFast will now have the advantage of providing clients with an additional payment method, tapping into the growing e-wallet market. Recent data from the State Bank of Pakistan indicates over 86 million e-wallet transactions in 2023, totaling more than RS. 200 billion.
With JazzCash boasting over 43 million registered users, merchants using PayFast can capitalize on this expanding market, enhancing revenue streams and improving customer checkout experiences.
Arshad Raza, PayFast Chairman, emphasized the pivotal role of this partnership in transforming Pakistan’s financial landscape, moving the country toward a more cashless society.
