Easypaisa has launched an initiative aimed at tackling a significant issue affecting a substantial portion of the female population in Pakistan. The primary goal of this initiative is to empower women with crucial knowledge about their Nikahnama, addressing a gap identified by the Pakistan Commission on the Status of Women.
According to the commission, two-thirds of women in Pakistan encounter challenges in understanding their Nikahnama, primarily due to high levels of illiteracy. Even among those who can read, many do not thoroughly review all the clauses, resulting in a lack of awareness regarding their rights outlined in the Nikahnama.
In response to this knowledge gap, easypaisa has introduced an innovative feature known as the “Audio Nikahnama” as part of its campaign tagged with #Audionikahnama and #SunnTohSahi. This feature allows women to listen to an audio explanation of the Nikahnama in seven different languages: Urdu, English, Balochi, Pashto, Sindhi, Punjabi, and Saraiki. Accessing this service is as simple as giving a missed call to 0341 117 1222. Furthermore, the Audio Nikahnama is available on the easypaisa app, ensuring broad accessibility.
What sets this feature apart is its inclusive nature. Recognizing individuals with hearing disabilities, easypaisa provides a sign language video option to ensure diverse needs are met, allowing everyone to understand the critical clauses defining their rights during the Nikah ceremony.
The significance of this campaign lies in its potential to empower women by providing them with a tool to comprehend their rights and obligations before signing the Nikahnama. The campaign’s main film effectively depicts the reality that a considerable number of women in Pakistan lack formal education and understanding of Nikahnama clauses, underscoring the urgency of addressing this issue.
The campaign goes beyond digital outreach, taking the message to the streets with graffiti campaigns in major cities like Karachi, Lahore, and Islamabad. These visually impactful displays aim to reach a mass audience, emphasizing the importance of reading and listening to Nikahnama clauses.
Easypaisa’s campaign stands as a commendable effort to empower women in Pakistan by making the understanding of Nikahnama clauses accessible to all. The introduction of the Audio Nikahnama feature in multiple languages, coupled with the urban graffiti campaign, reflects a commitment to addressing a pressing issue and fostering awareness about the significance of informed decision-making during the Nikah ceremony. Under the hashtag #SunnTohSahi, it is time to listen and understand your Nikahnama!
