The 10th edition of the Pakistan Super League wasn’t just about nail-biting cricket it was a digital revolution in motion. According to data shared by the Pakistan Cricket Board (PCB) during post-season franchise meetings, PSL X delivered historic numbers that shattered previous records and redefined sports viewership in Pakistan.
This season witnessed an explosive 647% increase in live streaming viewership compared to last year’s edition. Fans consumed a staggering 48.5 billion minutes of PSL action online, a testament to how Pakistanis are rapidly shifting toward digital platforms to follow their favorite teams and players.
What’s even more remarkable is the playoff and final stage performance 511 million views from within Pakistan alone. That single-phase boom confirms that PSL isn’t just a cricket tournament anymore; it’s a cultural juggernaut.
This surge in engagement positions PSL as a global-ready brand. With eyes now set on future sponsorship deals, broadcast rights, and cross-border expansion, these metrics provide more than bragging rights. They’re a strong signal that the league is ready to scale and that Pakistan’s digital sports ecosystem is thriving.
As the PCB gears up for PSL XI, one thing is clear: the PSL has firmly claimed its place as Pakistan’s most-watched and most-loved sports event, both on the ground and on screens across the world.
