Suzuki Pakistan marked a significant milestone with the grand launch event held at the Marriott Hotel Karachi on November 10, 2023. The event featured three major announcements: the launch of MSMS Season 4, the introduction of the upgraded All-New Swift Model, and the unveiling of ECSTAR – Suzuki’s global brand of Engine Oil.
Addressing the audience, Suzuki Pakistan’s Managing Director, Mr. Hiroshi Kawamura, highlighted the unique digital campaign, “My Suzuki My Story Season 4,” focusing on the emotional connection between the brand and its customers.
He emphasized Suzuki’s enduring legacy in the Pakistani market. The MSMS Season 4 digital campaign allows loyal customers to share their brand experiences in a competition-based platform.
The event reached its peak of excitement with the announcement of the Top 3 winners and their prizes for MSMS 4, including a brand-new Alto 660 cc, a trip to Europe, and a GSX 125 Motorcycle.
Following MSMS, a comprehensive presentation showcased the upgraded safety features implemented across all variants of the All-New Swift. The objective is to provide standardized and top-notch safety features, such as six airbags, front and rear fog lamps, seatbelt reminders for all seats, headlamp leveling, headlamp auto-light sensors, and child seat anchors.
Concluding the event, Suzuki introduced ECSTAR, a global oil brand rebranded from SGO to meet international standards. This ensures customers receive a product recognized globally for its quality.
The event concluded on a heartwarming note, promising to strengthen the bond with Suzuki customers through the launch of MSMS4. It stands as a testament to Suzuki’s commitment to its customers and the cherished memories they create with their beloved cars.
