During Google’s Apps Growth Lab Graduation event, 94 Pakistani game and app development studios were celebrated for completing the second edition of Google’s App Growth Lab program. This year marked a significant expansion, including app developer studios and companies aiming to boost their growth with Google.
The total number of participating studios increased to 254 from 54 the previous year, demonstrating the program’s amplified impact on Pakistan’s app and gaming ecosystem.
Running from June to September 2023, the program comprised two crucial phases: an educational phase followed by an extensive support phase. In comparison to the previous year, this edition of the program featured substantial enhancements to offer a more tailored learning experience. Customized training sessions addressed the unique needs of gaming and app developer clients at different stages of their business journeys.
Participating studios had the exclusive opportunity to learn from Google experts across various domains, including Google Ads, AdMob, and Play. Immersive educational workshops and mentoring sessions provided valuable insights, while industry leaders and global peers shared expertise on navigating the path from app development to launching and scaling their app business for a global audience.
Farhan Qureshi, Google Regional Director for Pakistan, Bangladesh, and Sri Lanka, highlighted the remarkable growth of Pakistan’s app economy, stating,
“Apps developed in Pakistan were downloaded 4 billion times globally in 2022. Pakistani developers, who took the 27th position in terms of global downloads back in 2018, today form the 16th largest developer market by downloads, making Pakistan the fastest growing developer market in the world.”
Shoaib Ali, CEO of Al Basirr Technologies Private Limited and a participant in the 2023 Apps Growth Lab, expressed gratitude, saying,
“The impact of the training and support received from Google Apps Growth Lab is reflected in the record growth we have made in the last couple of months. The growth achieved in this short span surpasses what we were able to accomplish in the past six years. For this, we are extremely thankful to the entire Google Apps Growth Lab team for their firm commitment to our success.”
Graduates of Apps Growth Lab have the opportunity to extend their partnership with Google by applying for the Google App Acceleration Program (GAAP), where they can continue to receive support from Google specialists. Former GAAP participants have become priority Google partners, showcasing the long-term benefits and success stories stemming from Google’s initiatives in fostering growth within Pakistan’s app development community.
