In a bold move toward profitability and scale, Bazaar Technologies has acquired Keenu, the digital payments platform used by merchants in 150+ cities across Pakistan. With this acquisition, Bazaar now positions itself as Pakistan’s premier e-commerce and fintech provider.
Launched to support small retailers, Bazaar has evolved into a direct-to-consumer platform, backed by $100 million in funding from top investors like Tiger Global and Dragoneer. Keenu brings mobile wallet capabilities, POS systems, and a strong nationwide merchant network.
With no further funding needed, Bazaar is focusing on aggressive expansion and user engagement — targeting Pakistan’s youth-heavy digital population, over 60% of which is under 30.
This merger is more than strategy — it’s a signal of confidence in Pakistan’s tech-led future.
