In a bid to harness the untapped potential of Pakistan’s tourism sector, Rana Mashood Ahmad Khan, Chairman of the Prime Minister’s Youth Programme, convened a crucial meeting with the managing director of Pakistan Tourism Development Corporation (PTDC) in Islamabad. The meeting aimed to chart out comprehensive strategies for advancing the country’s tourism industry.
Central to the discussions was the exploration of avenues to elevate Pakistan’s tourism profile through the establishment of camping sites, tourism facilitation centers, and the promotion of the Salam Pakistan portal. These initiatives are envisioned to not only attract domestic tourists but also entice international travelers seeking unique and enriching experiences.
Khan, a proponent of leveraging technology to bolster tourism, underscored the importance of embracing digital platforms in promoting Pakistan as a premier tourist destination. To this end, he proposed the introduction of a dedicated helpline catering to tourists’ inquiries and emergencies, as well as the implementation of a vloggers’ training program. By equipping digital influencers with the necessary tools and skills, Pakistan aims to harness the power of digital media to showcase its diverse cultural heritage and breathtaking landscapes to a global audience.
The meeting culminated in a mutual commitment to collaboration between the Prime Minister’s Youth Programme and PTDC. Both entities pledged to work hand in hand to unlock Pakistan’s tourism potential and spotlight its rich cultural heritage and natural splendor on the global stage. Through concerted efforts and innovative initiatives, Pakistan aims to position itself as a must-visit destination, offering travelers an unforgettable blend of adventure, history, and hospitality.
As the country embarks on this journey to revitalize its tourism sector, stakeholders remain optimistic about the transformative impact these strategies will have on Pakistan’s economy and international standing. With a renewed focus on harnessing technology and fostering collaboration, Pakistan is poised to emerge as a beacon of tourism excellence, beckoning travelers from far and wide to discover its myriad wonders.
