Digitt+, an innovative agri-fintech company, is delighted to announce the receipt of full commercial approval from the State Bank of Pakistan, marking a significant milestone in its journey. Beginning with pilot approval, during which 10,000 customers were onboarded, transactions worth PKR 400 million were facilitated, and 85,000 transactions were processed, Digitt+ is now poised to revolutionize Pakistan’s electronic money institution landscape.
Ahmed Saleemi, CEO of Digitt+, expressed the company’s dedication to innovation, stating, “Receiving full commercial approval from the State Bank of Pakistan is a testament to our unwavering commitment to innovation and excellence in the fintech industry. We have worked tirelessly to develop cutting-edge technology that empowers our customers, making financial services more accessible and convenient than ever before.”
With the granted license, Digitt+ is gearing up to launch its app on a mass scale, offering a comprehensive range of financial services to customers. What distinguishes Digitt+ is its commitment to inclusivity, offering the platform in multiple languages, including Urdu, English, Seraiki, and Punjabi, ensuring accessibility for diverse users.
To enhance user-friendliness, Digitt+ will provide audio assistance on every transaction, catering to those with limited literacy or visual impairments. This emphasis on language diversity and audio guidance sets Digitt+ apart in its mission to reach a wide audience.
Digitt+ is actively collaborating with partners to collateralize agri receipts, enabling farmers to receive instant payments in their Digitt+ wallet, thus benefiting the agricultural community. The platform offers over 2,000 bill payment options, a versatile debit card for use across Pakistan on ATMs and POS machines, and plans for forthcoming insurance products tailored for farmers.
Additionally, Digitt+ facilitates payments for all four telecom companies in Pakistan, offering mobile bundles and various services to simplify everyday financial transactions.
A distinctive feature of Digitt+ is its proprietary backend experience platform, ensuring a seamless and customer-centric experience. By controlling the customer journey, Digitt+ aims to provide the best services and financial solutions to its growing user base. Saleemi emphasized this commitment, stating, “Our mobile wallet can be opened within minutes through our app, providing individuals with access to a bank account in a matter of minutes.”
Digitt+ strategically targets farmers as its initial customer segment, addressing their unique financial needs to drive positive change and growth in the agriculture sector. The company plans to diversify its offerings over time to serve a broader spectrum of customers.
Founder of Digitt+, Qasim Akhtar Khan, expressed enthusiasm for the journey ahead, stating, “Our vision has always been to democratize finance and empower people with accessible, efficient, and innovative financial solutions. With the State Bank of Pakistan’s full license in hand, we are excited to continue our journey, starting with our agriculture-focused services and expanding to transform the financial landscape for all Pakistanis.”
Digitt+ aims to redefine how Pakistan manages finances, offering a suite of services that make banking more accessible, convenient, and inclusive than ever before. The official launch of Digitt+ promises to be a pivotal moment in shaping the future of finance in Pakistan.
