The official mascot of Islamabad, MarGo, was introduced by the Capital Development Authority (CDA) with the intention of strengthening the city’s identity and highlighting its cultural significance.
The words “Mar” and “Go,” which stand for Margalla and prosperity and thriving, respectively, are the source of the name MarGo. MarGo, who has the appearance of a cheetah, is a symbol of life and the quick development and energy of Islamabad. Wearing a muffler and fashionable sunglasses, MarGo reflects the city’s multiculturalism by projecting an air of refinement and modernity.
This choice is consistent with a global trend seen in major cities across the globe, where renowned mascots, like the Statue of Liberty in New York City or the red double-decker buses in London, have come to represent their respective cities’ landscapes and cultures. Officials from the CDA have laid up plans to deploy MarGo in prominent places throughout the city and at important sites, turning it into a recognisable emblem of Islamabad.
MarGo will greet both tourists and locals with its vibrant markets, peaceful parks, and official buildings. In addition to its symbolic significance, MarGo is anticipated to be extremely important for boosting travel and civic engagement. Through unifying Islamabad’s heterogeneous population under a single emblem, MarGo hopes to become a revered icon that symbolizes the goals and accomplishments of the capital as a whole. MarGo is ready to win over everyone it comes into contact with with its unique charm and allure, solidifying its status as an enduring emblem of Islamabad’s colorful past and dynamic present.
